So far, about a quarter of customers have chosen to offset their purchases at checkout, amounting to the capture of an estimated 25 million pounds of CO2, the company said. While the browser extension sets EcoCart apart from other offsetting services like Cloverly, the company does share some functionality in its business-facing offering where an option to offset the carbon associated with a purchase is integrated directly into the checkout flow.ĮcoCart launched its business-to-business integration in June of last year and now counts 500 vendors as customers.
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We realized it was incredibly difficult to maintain this sustainability ethos,” Baker said. The two co-founders, who met at the University of San Diego, previously founded a startup called Toyroom, which rented outdoor equipment to customers in an effort to reduce unnecessary consumption. The San Francisco-based startup uses services like ClimeCo and BlueSource to source and aggregate offset projects that companies can finance. EcoCart also offers a carbon accounting tool for businesses and an offsetting offering for them as well, according to co-founders Peter Twomey and Dane Baker.
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The company also said it has "significantly expanded" a fulfillment center in Columbus, Ohio, to support the rollout of Bark Eats.īark, which is known for BarkBox and Bark Super Chewer subscription services, has benefited from increased demand in the pet category during the pandemic and currently has 1.8 million active subscribers, according to its website.EcoCart, a company pitching consumers on ways to offset their carbon emissions for free at select merchants ( with a browser extension!) has raised $3 million in financing from Base10 Partners.īrands pay the company a commission to drive traffic to their websites under a standard affiliate marketing model and EcoCart uses a portion of the proceeds to offset a shopper’s carbon emissions.Ībout 10,000 companies work with EcoCart, either through direct partnerships or passive affiliate marketing services.
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Additionally, Michael has been instrumental in expanding Bark's key businesses and he is well suited to spearhead Bark Eats." "Anil possesses significant expertise in optimizing e-commerce and supply chain operations, while Olly is a renowned machine learning and artificial intelligence specialist with a distinguished track record of leveraging data and technology to improve business outcomes. "Over the past several months, we have made significant headway bolstering our management team with individuals who are proven leaders in their respective fields, share our core values, and have a profound love for dogs," Bark CEO Manish Joneja said in a statement. Now the DTC brand is in the midst of filling out some other key positions in order to push forward its strategic plans for growth. However, this September - only months after Bark went public - Chief Financial Officer John Toth said he was stepping down from his role. The merger valued the direct-to-consumer retailer at $1.6 billion as it prepared to begin trading on the New York Stock Exchange. The deal was meant to help scale the Bark platform and "add joy to the millions of dogs and families who love our products through our monthly subscription service and grow our omni-channel distribution," Matt Meeker, founder and executive chairman of Bark, said at the time of the announcement.
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a publicly-traded special purpose acquisition company. Bark is in the midst of building out its leadership team.Ībout a year ago, the company entered into an agreement to be acquired by Northern Star Acquisition Corp.